Home / Our Work / Deleco

Deleco

Year

2024

UX / UI Design, App Design, Web Design, Branding

Problem Statement

Deleco was designed to offer unsold or nearly expired food from restaurants and stores at discounted prices, catering to environmentally conscious consumers. For this project, we created both the web and app design, utilizing a vibrant green branding palette that emphasizes eco-friendliness and playfulness. Our focus was on delivering an engaging user experience that promotes sustainability.

A group of people joyfully enjoying delicious food from Deleco boxes, reflecting the happiness of sharing healthy meals.

For Deleco, our goal was to create a playful brand identity that attracts consumers and encourages them to buy from the platform. We developed a vibrant visual identity featuring a lively green palette to symbolize eco-friendliness, complemented by yellow to emphasize the energy of food. This branding not only aimed to engage users but also highlighted the positive impact of saving food from ending up as waste. Through collaboration and design iterations, we ensured that Deleco’s identity reflects its mission of sustainability and accessibility.